Did you have the opportunity to read my first notes about the MOOC ‘Becoming an Entrepreneur’ on edx.org? If you want some information about a career as an entrepreneur or about entrepreneurship activities, you may learn some practical things.
Here is now the second part, covering ‘Customers’ and ‘Designing your offer’.
Main purpose of the course: Learn how to map your customer’s full use case — from when they discover they have a problem, through creating value, and getting word of mouth referrals from a satisfied customer.
Continue reading Online course ‘Becoming an Entrepreneur’ – part 2
When facing with end-users issues, some cases do not really require bringing a ‘technical’ or even a functional solution. Indeed, the key is often to let users talking and expressing their concern. Actually, they need to be listened by someone they consider as “expert”, and they need to be listened carefully.
The simple fact to describe their trouble actually solves a large part of the situation; sometimes it even solves at 100%. Because when users talk about trouble they are facing, they realize:
- either they realize they know the solution, but they have requested for support too quickly. Typically, emergency obscures clear mind.
- either they did not diagnose correctly the problem. Their explanations are a little bit confusing, so they rephrase, they ask (to themselves) new questions. Usually, this sudden brainstorming ends up with new insights that bring them the solution.
Providing support is as acting as a coach, it means having the attitude that helps users getting a solution on their own.
In a short, “active listening” is the key: listening carefully, asking relevant questions at the right moment will conduct users to solve an issue by themselves.
Credits: thanks to Rachel Jones for the infographic.